At Happy Hire, one of New Zealand’s leading marquee and event hire companies, we understand that a great booth is more than just signage and structure. It’s about creating a memorable experience that supports your goals—whether that’s lead generation, product launches, or simply increasing brand awareness at your next event.
Benefits of Custom Trade Show Booths
When it comes to making a real impact at trade shows, exhibitions, or conferences, your booth isn’t just a space—it’s your brand’s world. A custom trade show booth design helps you stand out in a competitive landscape by transforming your stand into a fully immersive experience that tells your story, highlights your strengths, and builds meaningful connections with attendees.
Custom-designed booths go beyond standard booth displays—they’re strategic tools designed to amplify your presence and convert interest into results.
- Boost Brand Awareness: A visually striking custom booth design increases your visibility in a crowded exhibition hall. According to Trade Show Labs, 88% of businesses cite brand visibility as their top goal at trade shows. With the right layout, colour palette, and branded materials, you can draw attention and stay top of mind long after the event.
- Increase Engagement: Well-designed booths that integrate interactive displays, product demos, or digital tech like AR and VR are proven to increase engagement by up to 74%. Attendees are more likely to interact with booths that offer something beyond the standard pitch.
- Create Lasting Impressions: A custom booth isn’t just a stand—it’s a memory-maker. Studies show that 81% of attendees remember at least one booth they visited. Let that booth be yours.
- Generate Qualified Leads: With 82% of attendees having buying power, a smart, well-branded booth becomes a magnet for potential customers. Whether you’re at festivals, corporate events, or industry conferences, a custom setup helps you reach decision-makers efficiently.
Partnering with an Event Hire Company
Choosing a reliable event hire company like Happy Hire means gaining a partner who understands the details that make or break an exhibition experience.
With Happy Hire, you can expect:
- A full range of hire services, including marquees, furniture, AV setups, and custom booths.
- Expert insights into layout, flow, compliance, and branding that work seamlessly with your marketing objectives.
- End-to-end support—from initial planning to post-event pack-down, ensuring your next exhibition is stress-free.
We’ve helped clients across Christchurch and beyond bring their visions to life with practical, polished booth setups. Our team’s combined commitment to quality, flexibility, and professionalism means you get more than equipment—you get results.
View our exhibition hire options or speak with Jason and the team to get started.
Creating a Memorable Experience
Your booth should go beyond informing—it should create. A well-planned booth not only captures attention but also offers a fun, interactive, and informative atmosphere that supports your brand goals.
- Interactive Zones: Whether it’s through live product demos, photo booths, or augmented reality, modern booths need to be immersive. These features serve as a great conversation starter and give attendees a reason to stay longer.
- Giveaways & Competitions: Custom-branded merchandise, games, or contests turn casual visitors into active participants. They not only increase booth visitors but also ensure your brand lives on after the event.
- Consistent Branding: Your booth should reflect every aspect of your visual identity, from booth walls and banners to staff attire and display materials. Consistent branding reinforces recognition and strengthens trust.
Planning for Success
Behind every high-performing trade show booth is a plan built on precision and experience. With Happy Hire, we help you:
- Choose the right booth size to match your floor space and event footprint.
- Navigate booth design decisions, including layout, signage, and audience flow.
- Book essential items like tables, chairs, flooring, and lighting to complete the look.
- Coordinate transport, on-site setup, and teardown across New Zealand.
Our experience with major events and successful exhibitions means we know what it takes to meet tight timelines and exceed expectations.
Browse our hire catalogue options for everything you need.
Delivering Successful Events
We’ve built our reputation on delivering successful major events that run seamlessly and leave a lasting impact. Whether you’re showcasing at a national expo or planning a smaller-scale exhibition in Christchurch, our company ensures your booth reflects the professionalism and creativity your brand deserves.
Clients choose Happy Hire because we:
- Eliminate the stress of logistics with a single point of contact for all your needs.
- Combine design expertise with practical execution.
- Understand how to attract customers in high-stakes environments.
Want to see our work? Check out our case studies and see where we have been.
Customisation Options
We understand that every brand is different. That’s why we offer flexible, tailored booth packages to suit your event style, audience, and budget.
- Modular Booth Layouts: Adaptable designs that suit various floor plans and venue sizes.
- Branding Features: Vinyl wraps, lightbox signage, and printed panels that make your display pop.
- Technology & Furnishings: From sound systems and AV displays to comfortable lounge furniture and chairs, we ensure every detail aligns with your branding.
Bringing Your Brand to Life
Your exhibition booth is a physical representation of your brand values and personality. With Happy Hire, your booth becomes a stepping stone to deeper connections and stronger engagement.
Let us help you:
- Stand out with eye-catching booth ideas that are as functional as they are beautiful.
- Build booths that tell a story and guide attendees through your brand’s world.
- Design an interactive experience that inspires confidence and leaves a lasting impression.
Let’s make your next exhibition a success—get in touch now.
Conclusion
Investing in a custom-styled trade show booth design isn’t just about aesthetics—it’s about strategy, performance, and making sure your business is seen, heard, and remembered. From modular marquees to full-scale event solutions, Happy Hire has the tools, experience, and creativity to make your next event a standout success.
Ready to Exhibit with Confidence?
Let Happy Hire take the hassle out of exhibition planning. With a full range of hire gear, creative design services, and expert support, we help you deliver results that matter. Contact us today to discuss your ideas.
Frequently Asked Questions
What is an exhibition booth?
An exhibition booth is a branded display area set up at trade shows, expos, or conferences where businesses showcase their products or services. It typically includes booth walls, signage, display elements, and promotional materials.
How do you design a booth for an exhibition?
Start by identifying your goals—are you aiming to generate significant leads, increase brand awareness, or launch a product? Then, plan a booth layout that supports that objective. Include clear signage, interactive elements, and adequate floor space for attendees to move comfortably. Companies like Happy Hire provide both structure and creativity to bring your vision to life.
How much is an exhibition booth?
Booth prices vary based on size, materials, and complexity. Basic setups may start at a few hundred dollars, while custom booths with technology, AV, and branding can run into the thousands. Happy Hire offers flexible packages for any budget and can help you balance cost with impact.
What are the three types of exhibitions?
The main types are:
- Trade Shows – Business-to-business events focused on networking and commercial deals.
- Consumer Shows – Open to the public, often tied to hobbies or lifestyle.
- Industry Expositions – Focused on specific sectors or innovations within a professional field.
